If you are seeking to grow your business through disciplined execution, then Mark is your guy.

Problem:  

The Investment thesis and Enterprise valuation from the last funding round isn't tying out to the Forecast from the CRO and CFO. The Board is pressuring the CEO for answers to the growth equation, and the Investment Committee (IC) won't continue to invest without an updated Plan.

Solution:  

Cadence conducted a Growth Audit to root cause where the demand and/or productivity leaks are coming from.  From Market TAM all the way down to Sales Coverage and Compensation, and all the levers in between.  The Board brought the deliverable to Investment Committee to show evidence of a clear plan ("a path with the math") to get growth back on track.  It also helped identify actions that will be required for "sell-side" diligence before going to market for the next round of investors, helping to bump the multiple.

Problem:  

The CRO recently left and there's a leadership vacuum to guide the troops.  As CEO, you need more than just someone to run the Forecast call. Maintaining (or resetting) a performance culture to coach the athletes you want to retain allows you to recruit the right long-term Sales leader.

Solution:  

Brought on Cadence for an Interim CRO leader over 4 months. This decision gave the CEO over a full quarter to keep the trains running on time, while getting an "in flight" growth assessment to root cause a punch list of things for the future CRO to address.  It was like gift-wrapping a  present to the future CRO, while taking action on root cause issues to get things moving.  Beyond just getting started through an Interim leader, the engagement helped set the tone for the upcoming GTM transformation.

Problem:  

Your team missed the plan by 33% last year, and as a mid-market company you have a limited operating budget to grow the team or invest in other growth initiatives. Using the existing sales organization you need to find ways to improve pipeline generation and conversion to raise productivity.

Solution:  

Cadence built an ICP (Ideal Customer Profile) model to identify the highest potential targets based on their market's purchasing habits and higher propensity to buy. The model was operationalized through an improved sales process, refined coverage model, and disciplined weekly operating rhythm with the sales team, to focus on penetrating their higher value targets within a year. This focus increased the YoY average sales price 25% and the team exceeded the annual bookings by 60%.

Problem:  

You have a new product launch in 3 months in Vegas, and not enough bandwidth and experience to make sure it shows well to the media and your key clients and prospects.  If only you had a way to "staff augment" your team with both the capabilities and capacity to do it well.

Solution:  

Cadence provided a launch plan template built on decades of execution experience, along with seasoned program management and on site execution.  The structured approach flagged some product marketing and messaging opportunities, which helped improve differentiation. Beyond just advice, Cadence rolled up sleeves to take risk out the event execution, including onsite and event staff management, press and media outreach, and "white glove" client and prospect experiences.